Platform architecture
Three layers. One intelligent ritual.
A high-level investor overview of the Aura de Freya ecosystem — from the glass to the recurring revenue it unlocks.
- Hardware
Luxury hardware chassis
Built upon a premium illuminated vanity cabinet framework featuring integrated studio-grade diffused lighting, discreet audio cues and robust architectural construction.
- Intelligence
Ghost display & vision
Custom two-way smart glass concealing a portrait display panel and high-precision optical sensors that vanish seamlessly into a pristine mirror finish when idle.
- Commerce
E-commerce ecosystem
Fluid one-page mirror app workflows coupled with high-margin recurring micro-transactions, delivered directly through the glass.
Micro-transaction example
Secret Menu Custom Blend Lab
A bespoke blend formulated from each user's skin readings, ordered and reordered directly from the mirror.
£39.99
Request investor dossierFAQ
Questions, answered
What is Aura de Freya?
Aura de Freya is an AI smart beauty mirror: a wall-mounted cabinet with two-way mirror glass, a hidden portrait display, a camera and studio-grade LED lighting. It analyses your skin, undertone and lighting, then builds a personalised daily routine.
What is Aura de Baldur?
Aura de Baldur is the grooming line built on the same platform for barbers. It classifies face shape, hair type, scalp condition and beard density, recommends two to three haircuts with barbering instructions, and checks beard and part symmetry.
How do I pre-order a mirror?
Choose a customer pre-order allocation on the reserve page, enter your details and complete the secure checkout. We confirm your allocation by email and keep you updated on production and delivery dates.
What happens to images from the camera?
Analysis runs on the mirror itself. The camera is only active during a scan, and the lens is hidden behind the glass when the mirror is idle.
Can I invest in Aura?
Yes. Select the strategic investor option on the reserve page to request the investor dossier covering the hardware, vision system and commerce ecosystem.